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Date: 1998-07-15
Bald frei: N.Y. Times oeffnet sich dem Netz-.-. --.- -.-. --.- -.-. --.- -.-. --.- -.-. --.- -.-. --.- die New York Times nunmehr entschlossen, ihre bisher strikt kosten/pflichtige Netzausgabe einer Befreiung zuzuführen. Eine eMarketer/Studie sagt nämlich für diesen Fall rapides Wachstum der N.Y.Times/Site/Reichweite für Europa & den Rest der Welt voraus. -.-.- --.- -.-.- --.- -.-.- --.- NEW YORK CITY, NEW YORK, U.S.A., 1998 JUL 14 (NB) -- By Bob Woods, Newsbytes. As a part of its Web site redesign, The New York Times' [NYSE:NYT] Web site, based on the paper that publishes "all the news that's fit to print," will make almost all of its content free and open to Net surfers around the world. The Times on the Web already has a huge audience. More than four million people in the US are registered users of the Web site, company officials said. With Internet usage overseas climbing at a faster rate than in the US, "we are intent on building our franchise worldwide," said Martin Nisenholtz, president of The New York Times Electronic Media Company. "We are convinced that our advertiser-supported, no-fee registration model, which has worked so well for us here, is the best path to accomplish this," Nisenholtz said. "Furthermore, almost half of our marketing partners make use of the site's unique targeting capabilities. We'd like to offer this to advertisers worldwide." A recent study from eMarketer seems to add credence to the Times' way of thinking. eMarketer said that it expects a rapid growth rate in Europe, the Asia/Pacific Rim, South America and several underdeveloped world regions. In fact, eMarketer projects that Americans will be outnumbered by non-US users by 2000 (Newsbytes, Jul. 8, 1998). The Times had charged $35 a month for non-US users of the site. The Times' decision to go free around the world coincides with the first full-scale redesign of the site's home page since its 1996 debut on the World Wide Web, officials said. Gone is the nice-looking but huge graphic -- both file-size wise and area wise -- that used to greet visitors to the site. Now, headlines and lead paragraphs for many stories are on the front page; there is also a left side navigation bar that immediately takes Web surfers to the sections they want to read. The new home page features breaking news coverage 24-hours-a-day, updated every 10 minutes, a real-time summary of current happenings in the US financial markets, and a search engine described as "more convenient" by Times staffers. Relayed by http://www.newsbytes.com -.-.- --.- -.-.- --.- -.-.- --.- TIP Download free PGP 5.5.3i (Win95/NT & Mac) http://keyserver.ad.or.at/pgp/download/ -.-.- --.- -.-.- --.- -.-.- --.- - -.-. --.- -.-. --.- -.-. --.- -.-. --.- -.-. --.- -.-. --.- edited by Harkank published on: 1998-07-15 comments to office@quintessenz.at subscribe Newsletter - -.-. --.- -.-. --.- -.-. --.- -.-. --.- -.-. --.- -.-. --.- 
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